December 3 ,
2008
Newsletter
#71
Hello from Ariel!
In This Week's Issue:
- Not to LATE to Particpate! Cyber PR 2008
Holiday Fundraiser
- Where's Ariel?
- *New* Sound Advice Ezine - Delegating The
Heavy Lifting: A Musicians Guide for Getting
Help & Support
- THIS WEEK'S FEATURED ARTISTS
- THIS WEEK'S FEATURED VIDEO
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A
PODCAST, & STATION
- New Media Pioneer: Andrea Guy of Mossip Blog
There is still time to participate in
our Cyber PR 2008 Holiday Fundraiser!
This year we are sponsoring a holiday drive to
encourage musicians, podcasters, bloggers, and
Internet radio station programmers, to raise money
for charities that benefit everyone and we would
love your help.
If you feature our drive on your blog, podcast,
or station we will feature you as a media sponsor
on the campaign and I will feature you on our blog
and in all of our newsletters, which go out to a
total of 18,000 people. Looking forward to having
you participate.
Click here for details: http://www.arielpublicity.com/holidaydrive
All you have to do is add a mention or add a
button to your blog and talk about us on your
podcast or on your Internet radio station.
Please ask all of your artist friends to
sign-up and /or ask your listeners to donate. You
will also be qualified for our prizes if you would
like to receive them. Let's make a difference this
holiday season. Looking forward to helping achieve
our holiday fundraiser goals with
YOU!
Where's Ariel?
Home in NYC for the Holidays :)
After a lot of traveling this year I will be
home catching up on cooking, nesting and family
time. I already have tickets to see the Rockettes
kick their impossibly long legs at Radio City
Music Hall, I will ice skate in Rockefeller
Center, and I'm going to catch all of the
beautiful windows on Fifth Avenue, cause that's
what living in New York is all about!
Sound Advice Ezine: Delegating
The Heavy Lifting: A Musicians Guide for Getting
Help & Support
I travel a lot to speak at music conferences
and I see this all of the time: Musicians
squirming in their seats as I present ideas on how
to improve their marketing. The idea of having to
do one more thing is just unbearable to them, and
they literally begin to melt down in front of me.
One of my best friends is an artist - a dancer
- and she literally takes to bed after she has to
write a press release; it literally makes her
sick.
You will NEVER achieve the
success you want if you try to do it all alone and
take on things that stop you dead in your
tracks!
I can not stress this enough: You
MUST learn to delegate, and get
the stuff that makes you completely stressed out
off of your plate.
Two issues are up for you right now from
reading this:
- You can't afford to pay someone to help you
- You don't want to give up control and you
feel a need to do it all yourself
Right?
Step 1: Figure Out What To Delegate
The first step in your journey is you need to
figure out what you want to get off of your plate.
Is your MySpace page hogging up too much time? Do
you need help with PR & Marketing? Do you just
need someone organized to help you file papers and
organize your home office?
You can continue reading this article on my
blog here: http://arielpublicity.com/blog/archives/168
I encourage all of you to please go to my blog
and leave your feedback.
THIS WEEK'S FEATURED ARTIST
Doug Cash http://www.arielpublicity.net/clients/2512 Genre:
Rock, Funk, Acoustic Singer, Songwriter,
Musician, Producer, Performer. 20 yrs on stage
throughout northern and Southern California.
Miranda Vettrus http://www.arielpublicity.net/clients/2515 Genre:
Pop, Indie Miranda Vettrus grew up in an
amusement park, makes horror movies with her
younger sister, Mariah and writes Go Go's inspired
songs at 3 in the morning. By the age of 5,
Miranda had already jumped off a 100 foot crane
thrill-ride dubbed the Sky-coaster dozens of
times. She's written dozens of songs and continues
to grow her catalog by the day.
Astronauts of Antiquity http://www.arielpublicity.net/clients/2507 Genre:
Electronica, Lounge, Alternative,
Pop Astronauts of Antiquity = your mystery
date. They entice you to leave behind limited
conceptions of self and music. AoA invite you to
celebrate life in a deeper sense. Everything else
can wait. "Musically, they are a futuristic
travelog that elucidates the past. India's
hauntingly beautiful vocals spiral around B.
Rhyan's timelessly inventive rhythms. Numerous
passersby were so mesmerized by the sounds they
heard through the open doorway, that they kept
filing in and demanding to know 'Who is this
band?' Believe me - this NEVER happens on the
Bowery!" (Micheline - manager, CBGB's 313 Gallery,
NYC).
Featured Artist Video:
"Seventeen at Three in the Morning" by
Last November http://www.arielpublicity.net/clients/2372 Genre:
Indie, Rock, Pop, Alternative, Indie Rock Last
November is a band that quickly exceeds
expectations. They released their debut album,
"All the Gory Details," with Atlanta's Southern
Tracks Records, founded by the late, legendary
music publisher Bill Lowery. For years, the Label
has developed a solid reputation of discovering
and developing new talent. The album is a
compilation of honest, thought-provoking lyrics
that echo passionately through the voice of lead
singer Luke Pilgrim. Last November's 2nd album is
being produced by Steven Haigler (Brand New, Fuel,
Pixies, Oleander).
http://cyberprvideo.blip.tv/file/1531098/
THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
Featured Blog: The
Real Frequency http://therealfrequency.podbus.com/blog/
Raw underground Hip Hop from Toronto's
best hip hop show.
Featured Podcast: Podsafe
Song of the Day http://www.mevio.com/shows/?show_id=19488 A
podcast featuring the latest podsafe music,
unreleased songs, and recordings from independent
artists.
Featured Internet Radio
Station: Blockhead Radio
http://blogtalkradio.com/blockheadrod
Blockhead Radio is Artisan for Artisan.
They are a group of self representing artisans. On
their show we discuss ways to promote, what the
market is doing, guests, shameless plugs,
blogging, music, general nonsense, and so much
more. Tune in every Wednesday when they feature a
new independent musician.
New Media Pioneer: Andrea Guy
of Mossip Blog
http://community.livejournal.com/mossip/
Mossip is a community made by people who love
music. We are here to provide you with
Concert/Album Reviews, happenings in the music
world and last but not least music gossip.
Q: How long have you been blogging?
A: The mossip blog is fairly new. We've only
been up and running since July.
Q: In your opinion, what does a good song
need to consist of?
A: A good song has to have a great lyric, a
melody that's going to stick in your head and a
good vocalist to sing it. The best song in the
world will be ignored if the singer is terrible.
Just as a great lyric can only take you so far if
the music behind it is awful. Take The Beatles All
You Need Is Love, which is a great example of a
good song. Its got a simple yet great lyric with a
message. The horn section in the chorus is what
makes the song what it is. Then there's John's
lead vocal. Combine all three of these and you
have not just a great song, but pop perfection.
Q: What is your favorite band or favorite
genre of music and why?
A: The favorite band question is a tricky one,
I love so many. My top two artists right now are
The Moody Blues and Elvis Costello. I love both of
them because of their unique songwriting, even
though the Moodies and Costello are about as
different as night and day. You might guess that
I'm a classic rock kinda girl. I always have been.
It seems like the artists from 20 + years ago were
the lucky ones. Technology and Mtv hadn't taken
hold, so music was made by people that really
cared about music, more so than image. You don't
see many artists like Cass Elliot today. If you
don't look like you could be on the cover of a
magazine your chances of making it big diminish
greatly.
Q: What changes in content laws,
broadcasting rights, etc. have affected you
most?
A: Thankfully there haven't been any that would
touch us too much. Our site provides reviews of
albums old and new, musical gossip and discussion
of things going on in the music world.
Q: A recent study found blogs to be more
effective than MySpace in generating album sales,
do you feel blogs have that power?
A: Blogs are a bit more organized than MySpace,
so I definitely can see that. Both have their pros
and cons though. The main thing that can make a
blog more attractive, is its not confined to being
on just one server, like Myspace and that allows
for better site design and the ability to add
whatever content the webmaster allows. Let's face
it, attractiveness is what draws people in. With
blogs you have more ways of showing off your
product, with Myspace you're limited to what
Myspace will allow you to do.
ABOUT US
Ariel Hyatt founded Ariel Publicity & Cyber
PR 12 years ago and her firm has worked with over
1,000 musicians and bands of all genres. The Ariel
Publicity mission states that all artists deserve
to be heard and there is a place for artists of
every level to receive exposure. Ariel Hyatt has
managed to place tens of thousands of artists in
countless outlets from national magazines and TV
to the most grassroots online fanzines. Her
company is now 100% digital and helps artists
increase their online exposure. She is also the
co-founder of Bandletter.com, a company that
creates newsletters for musicians.
Ariel Publicity's SoundAdvice is a free
bi-monthly e-zine for musicians &
entrepreneurs who want marketing, promotion and PR
tips for navigating the new music business. Sign
Up here: http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR 389 12th
Street Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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