January 14,
2009
Newsletter
#75
Hello from Ariel!
In This Week's Issue:
- Cyber PR Holiday Fundraiser Winners!
- Where's Ariel?
- *New* Sound Advice Ezine - A Musicians Guide
To Setting And Achieving Goals For 2009
- THIS WEEK'S FEATURED ARTISTS
- THIS WEEK'S FEATURED VIDEO
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A
PODCAST, & STATION
- New Media Pioneer: Erik Sturm of Bohemio
Radio
Cyber PR Holiday Fundraiser
Winners!
Our Cyber PR Holiday Fundraiser for 2008 was a
success! The goal of the Cyber PR Campaign was to
bring musicians together to make a
difference.Because of our participants we were
able to raise a total of $850 for
charity!
Here are our prize winners:
Silver Tinsel Winner Andrew Hand -
Charity: World Hunger Year & Musicians on
Call Raising $125 they will be
receiving a copy of my brand-new Sound Advice DVD
featuring Derek Sivers – 82 minutes of our best
marketing and PR tips.
Sparkly Lights Winner Tom St. Louis-
Charity: Sleeping Children Around the
World Raising $300 they will receive
my “Music Success In 9 Weeks” book and the Sound
Advice DVD, plus they will get full access to my
closed private online Mastermind website for
life.
And our Grand Prize Winner who raised
the most was: Jana Mashonee - Charity: Jana's
Kids Raising a whopping $425 she will
receive my “Music Success In 9 Weeks” book and the
Sound Advice DVD, plus get full access to my
closed private online Mastermind website for life.
We will also send her my Musicians Web 2.0 Boot
Camp.
We would like to send a big THANK
YOU to all of our participants including
those who helped promote the fundraiser.
Where's Ariel? - My first seminar of
2009!
I am thrilled to announce that I will be
co-hosting a seminar with the amazing Jody Gnat in
Phoenix, AZ
What does music have to do with social media
and community networking?
How can a songwriter or artist leverage social
media for marketing success?
The landscape of the music world is changing.
Whether you are writing, recording, or promoting,
the Internet offers the opportunity for heavy-duty
collaboration online. These tools, on their own,
are seemingly insignificant but when used in
conjunction with Internet marketing to create your
own cyber-footprint, they have the potential to
create great opportunity.
Social Media for Musicians
Details:
Sunday January 25, 2009 - 10 AM -
2PM Perfect Timing Entertainment 617 N. 7th
Street Phoenix, AZ 85006
Details here: http://arielpublicity.com/blog/archives/seminar-o2009-social-media-for-musicians
Sound Advice Ezine: A
Musicians Guide To Setting And Achieving Goals For
2009
Its a new year and a clear slate is in front of
all of us. The turning of the calendar from 2008
to 2009 is an ideal time to set your goals. I see
a marked difference between artists who set finite
goals and those who do not.
Think of goal setting as if you were driving in
a foreign place - You wouldn’t get where you
expect to go without a clear set of directions.
Goal setting is like drawing a map for
yourself.
This article is designed to assist you in
creating a personal roadmap for achieving what you
would like with your musical career this year,
whether you consider music your hobby or you are
making a living out of it full-time.
Many studies have proven that long-term
perspective is the single most accurate predictor
of upward social and economic mobility in America.
It has been proven that people who have goals
written down are much more likely to achieve
them.
MAPPING OUT YOUR GOALS
STEP 1: Write Down Your Focus
Areas - Here is a list of some areas you may want
to focus on. Skip the ones that are not for you
and write out a goal for each area of focus. Think
big, be unreasonable, and don't hold yourself
back.
- Branding -- Your USP - Unique Selling Point
- Creating a monthly newsletter
- Marketing -- What will you do this year for
your marketing plan?
- Social Networking / Online strategies
- PR -- Getting covered on radio, online,
write down where you see yourself reaching out
for PR
To continue reading this article, and learn
specific techniques for tracking your goals,
please visit our blog at: http://arielpublicity.com/blog/archives/musicians-guide-setting-achievieving-goals-2009
THIS WEEK'S FEATURED ARTISTS
Erik Scott Genre: Rock,
Soul, Instrumental http://www.arielpublicity.net/clients/2525 Best
known for his work with Alice Cooper, Sonia Dada,
and Flo & Eddie, Erik has also recorded with
dozens of other artists, including Carl Palmer,
Kim Carnes, Pops and Mavis Staples, and Signal. In
addition to providing soulful low notes, he is a
composer/producer who has written and recorded for
movies and TV.
Elena Zoubareva Genre:
World, Classical, Opera http://www.arielpublicity.net/clients/2513 Elena
Zoubareva’s second album, Allure, combines
remarkably diverse offerings of musical styles
ranging from operatic arias to French chansons,
from Portuguese Fado to Morricone film scores and
Broadway selections. Allure is a captivating
mixture of opera and world music and with it Elena
makes a statement defining classical crossover in
her own terms. With boundless energy and vivid
imagination she juxtaposes works that ignite one’s
aesthetic sensibility and take the listener on a
poignant journey through seven languages and
several generations.
Featured Artist Video:
"More Than This" by Phil
Putnam Genre: Pop, Rock,
SingerSongwriter http://www.arielpublicity.net/clients/2529 Grow.
That’s the goal. That’s the momentum behind the
life and music of Singer/Songwriter Phil Putnam.
Grow. Learn. Listen more. Make more music, meet
more people. Grow.
This video is currently at #4 on LOGO TV's
Click List! http://www.logoonline.com/shows/dyn/the_click_list/video_voting.jhtml
http://cyberprvideo.blip.tv/#1661981
THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
Featured Blog: Stuff Fly
People Like http://stuffflypeoplelike.com/ Stuff
Fly People Like is a Life and Style Blog. Stuff
Fly People Like updates you on the current trends,
entertainment and music they deem relevant to FLY
people across the world! SFPL is all about
focusing on more than gossip and celebrity
idolization. They cater to those who like to be
FRESH!
Featured Podcast: Radio
BSOTS Podcast http://www.bsots.com/restless/ Devoted
to rhythms and sounds from around the way to
around the world. Championing independent artists
and unsigned hype of mixed genres including
hip-hop, soul, funk, and electronic music. Hosted
by macedonia. New shows posted at least twice a
month.
Featured Internet Radio
Station: Eargasm http://www.live365.com/stations/fuzoid An
eclectic mix of jazz, fusion, rock, blues, funk
and anything else that gives me good eargasm.
New Media Pioneer: Erik Sturm
of Bohemio Radio
Bohemio Radio is a listener supported radio
station for independent artists around the world.
They know what it is like for an artist to promote
their music, while trying to maintain a creative
flow. Now they can express themselves through
independent radio without all the hang ups.
http://bohemioradio.com http://myspace.com/bohemioradio.com
Q: How long have you been broadcasting?
A: Bohemio Radio has been broadcasting since
December of 2007
Q: In your opinion, what does a good song
need to consist of?
A: A simple melodic progression, accompanied by
harmony, rhythm, & soul.
Q: What is your favorite band or favorite
genre of music and why?
A: I prefer music that has not been scathed by
the commercial mainstream. Genres like food keep
the menu interesting as all palatable substances
have their place in time.
Q: What changes in content laws,
broadcasting rights, etc. have affected you
most?
A: Performance rights fees and the FCC
Q: A recent study found blogs to be more
effective than MySpace in generating album sales,
do you feel podcasts have that power?
A: MySpace is a wonderful platform for
marketing; however it requires extended effort
from the artist to promote their successes. In a
information hungry society with little time or
none at all, a podcast can supply you with the
extended entertainment at minimal efforts.
ABOUT US
Ariel Hyatt founded Ariel Publicity & Cyber
PR 12 years ago and her firm has worked with over
1,000 musicians and bands of all genres. The Ariel
Publicity mission states that all artists deserve
to be heard and there is a place for artists of
every level to receive exposure. Ariel Hyatt has
managed to place tens of thousands of artists in
countless outlets from national magazines and TV
to the most grassroots online fanzines. Her
company is now 100% digital and helps artists
increase their online exposure. She is also the
co-founder of Bandletter.com, a company that
creates newsletters for musicians.
Ariel Publicity's SoundAdvice is a free
bi-monthly e-zine for musicians &
entrepreneurs who want marketing, promotion and PR
tips for navigating the new music business. Sign
Up here: http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR 389 12th
Street Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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