July 29,
2009
Newsletter
#103
Hello from Ariel!
In This Week's Issue:
- THIS WEEK'S FEATURED CLIENT - The Magic of
Think by Janyse
- THIS WEEK'S FEATURED VIDEO - "Big Big
Disgrace" by Glideascope
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A
PODCAST, & A STATION
- New Media Pioneer: Mark Boudreau of The Rock
and Roll Report
The Magic of
Think by Janyse Genre:
Children’s, Pop,
Country http://www.arielpublicity.net/clients/2611
Canadian singer/songwriter/actress and the
creator of The Magic of Think. Janyse is also one
of the top cartoon voiceover artists in the world,
working with Marvel Comics, the Cartoon Network
and Hasbro, performing voices in series such as
Strawberry Shortcake, My Little Pony, and Baby
Looney Tunes. Through her work in animation, she
met children through the Make-A-Wish Foundation
and became inspired to create a children's CD to
help kids, titled The Magic Of Think.
Why you should pay attention:
The album was an immediate hit with children and
their parents, and selected to be in both the
OSCAR and GRAMMY celebrity gifts given to the
nominees. The song 'Stomp' was Nominated for Best
Song at the Independent Music Awards and Janyse
also has several of her songs placed in Film and
Television, including works starring Pamela
Anderson, Dean Cain, Chad Allen, Sally Pressman
and more.
"Big Big
Disgrace" by Glideascope Genre:
Electronica, Chillout,
Downtempo http://www.arielpublicity.net/clients/2592
Glideascope tangles computers, intriguing
samples, and orchestral composition to make music
for this digital age. With sounds as lush as
classical composer Pachelbel on one track and up
tempo Jamaican Patois vocals driving the next,
this is a true kaleidoscope of sound.
http://cyberprvideo.blip.tv/#2393756
Featured
Blog: The Ripple
Effect http://ripplemusic.blogspot.com
The best music you’re not listening to.™
Reviews of lost classics and obscure titles.
Unheralded bands and songwriters. New bands
deserving of greater attention. It’s all here, on
The Ripple Effect.
Featured
Podcast: Real Talk With
Tracie http://www.blogtalkradio.com/realtalktracie
A weekly interactive podcast where host Tracie
Elliot discusses topics ranging from
relationships, pop culture, music and dance.
Tracie has weekly prizes as incentive to listen as
she broadcasts live.
Featured
Station: Sounds in the
Hall http://www.live365.com/stations/soundinthehall
These are some of the best-undiscovered new
artists in today’s Indie music scene.
Q: How long have you been
broadcasting/blogging?
I have been
blogging on The Rock and Roll Report (www.rockandrollreport.com)
since 2003 and podcasting with the Rock and Roll
Report Podcast since November 2007. The blog has
now evolved to include over 20 people from around
the world who are passionate about rock and roll
and want to spread the word to as many people as
possible. In addition to the blog and podcast I
host a monthly radio show on CKUT 90.3 FM in
Montreal and we will soon be kicking off Rock and
Roll Report TV in the next few weeks.
Q: In your opinion, what does a good song
need to consist of?
To me a great song has to have energy and has
to induce me to turn up the volume knob as it is
playing along. Great rock and roll has the
undeniable effect of causing you to drum on your
steering wheel while driving, air drum at concerts
and pretend you are Jimmy Page in your living room
while the music blasts out at ear splitting
intensity on the home stereo. I am also a sucker
for a melodic hook and harmonizing vocals. At the
end of the day, what I want most out of a song is
to have it make me smile. Fortunately there is
still tons of rock and roll that does that for
me
Q: What is your favorite band or favorite
genre of music and why?
I don’t really
have any one favourite band anymore but I would
have to say that the band that pretty much hooked
me into rock and roll at an early age was the
Rolling Stones. They have all the ingredients that
make rock and roll so much fun and they really
touch all the cornerstones from straight up boogie
woogie rock and roll to soft lilting ballads to
punkish blasts of fury to sneering sexual tinged
sonic onslaughts. They were the first band that I
didn’t have to think about. I just “got themâ€ð from
my first listen. Then I heard the Ramones and all
bets were off! Since then I have pretty much
enjoyed everything from hard rock to punk to power
pop to heavy metal and everything in between. It
is why I refer to the Rock and Roll Report as a
‘niche-freeâ€ð zone!
Q: What changes in content laws,
broadcasting rights, etc. have effected you
most?
Since I always ask for permission
from the artists to play their music on the show
and since I only play bands and artists that are
either unsigned or on independent record labels I
can’t say that content laws have affected me too
much. I have only been turned down twice for
permission to play a song on the Rock and Roll
Report Podcast and both times by a label even
though the artists were all for it. I have been
looking into starting a streaming radio station
but the current complexities of webcasting royalty
rates are making me take a wait and see attitude
before I make any commitments there.
Q: A recent study found blogs to be more
effective than MySpace in generating album sales,
do you feel that that is a true
statement?
That’s not surprising as MySpace is so huge and
everybody is automating their comments, etc that
it is becoming difficult to sort through all the
bands on the site. The thing that is great about
bloggers and podcasters and the point I always
make to labels hesitant about getting involved is
this. Would you not prefer to have a blogger or
podcaster who is obviously enthusiastic about a
band play a track from them on their podcast or
write about them on a blog to be listened to or
read by possibly thousands of music fans who (a)
trust that blogger/podcaster’s opinion and (b)
want to hear new music and support great music? I
think the answer is an unqualified
yes! Podcasts and blogs in my opinion
work together with musicians unlike mainstream
media in that we actively promote music because we
are passionate about it. On the Rock and Roll
Report we always make sure that we link back to a
band’s website or MySpace page and try to include
links to Amazon, iTunes or CD Baby where available
so that music fans can buy the music of the
artists we feature. I liken the Rock and Roll
Report to an entree. We offer you a taste of all
this amazing music and you can then decide if you
like it or not. If you like it we offer you an
easy way to buy the music and support the bands
and we are not shy in emphasizing that fact! The
nice thing about all of this is that the bands get
real feedback and support in either people buying
their music and merch or going to their shows and
the fans get to discover amazing new music and
aren’t force fed the same 50 songs every day like
on on the radio. It’s a win-win situation for all
involved. While there are tons of
great automated music discovery services out
there, I still believe that what people enjoy most
and what traditional radio has lost is having
somebody you trust turning you on to great music
with honesty and passion. And while there is a
saying that “content is kingâ€ð I tend to believe
that “context is king.â€ð A good podcaster or music
blogger can not only introduce you to great music
but can put that introduction into a context that
is both entertaining and informative and that is
why this is all so much fun and so powerful for
record labels and musicians that want to get their
music listened to instead of “consumed.â€ð Really
when you think about it, because the cost of entry
is so low in starting a blog or podcast, it brings
power back to the people and allows passionate
music fans to simply spread the word to other
passionate music fans about great music they think
they might like. And that’s why it is so
effective.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
Her first book Music Success in Nine Weeks was
released in June 2008. "Sound Advice," her
bi-weekly ezine and Internet TV series currently
reaches an audience of over 10,000 music
professionals. She is a contributing blogger for
Music Think Tank, and Know The Music Biz.
Sign Up here: http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR 389 12th
Street Brooklyn, NY 11215 http://www.arielpublicity.com http://www.bandletter.com http://www.myspace.com/ArielPublicityNY http://www.twitter.com/cyberpr
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