October 21,
2009
Newsletter
#115
Hello from Ariel!
In This Week's Issue:
- THIS WEEK'S FEATURED CLIENT - El Destructo
- THIS WEEK'S FEATURED VIDEO - "Doorway"
by Jennings
- THIS WEEK'S FEATURED RESOURCES: A BLOG, A
PODCAST, & A STATION
- New Media Pioneer: Fresh Peaches of Such
Cool Stuff Blog
El
Destructo - Easton, PA Genre:
Rock, Punk http://www.arielpublicity.net/clients/2650
EL-DESTRUCTO, founded in 1993 by frontman
"SATAN BRAIN" and identical twin brother "MR.
MOJO", originally started as a
Ministry/WhiteZombie style industrial band. During
the prenatal stages of El-Destructo, the band
relied heavily on members "SCOTT (a.k.a. Fuzz)
ANDREWS" and "BIG ROB DALY" for programing.
After they left the band to pursue other
interests, Satan Brain and Mr. Mojo restructured
the group into an all live band.
"Doorway" by Jennings Genre:
SingerSongwriter, Pop, Electronica, Indie http://arielpublicity.net/clients/2573
With
the soothing sound of piano accompanied by a
strong voice and an electronica edge, Jennings
creates a sound drawn from musicians like Imogen
Heap, Annie Lennox, Tori Amos and Moby.
http://cyberprvideo.blip.tv/#2673599
Featured Blog: The
Sirens Sound http://www.thesirenssound.com/
Unstoppable Blog About Great Music!
Featured
Podcast: Brave New
Frontiers http://bnf.libsyn.com/
A weekly look at cool INDIE
music, in the progressive country/pop mold. This
show is broadcast on 8 New Zealand stations
produced in Toronto, Canada with host Randall
Cousins
Featured
Station: Independent Star
Radio http://www.live365.com/stations/independentstar
Online Urban Indie Contemporary Radio
Station.
New
Media Pioneer
Fresh Peaches of Such Cool Stuff
Blog
http://www.suchcoolstuff.net Celebrating
Independent Artists
1. What are your favorite blogs/audio
blogs featuring new music do you like to
visit?
You know, it’s funny. I don’t really read any
music-related blogs on a regular basis. I’m a bit
of a chronic Googler, and that’s how I find most
new (and new to me) music, both for my blog and
for my own enjoyment. I read other blogs
regularly, particularly in the left-leaning
political and feminist blogosphere, but I’m pretty
fickle when it comes to subscribing to blogs about
the arts.
2. What inspired you to
start site?
I very briefly tried to run an Etsy shop, but I
found I was far too lazy to keep it up. One of the
biggest challenges I had was getting my name out
there, so when I decided to start a blog with the
idea of profiling things I enjoy in general, I
quickly saw that I could use it to help other
artists promote themselves and their small
businesses. Then I e-mailed a few artists I
admired and got things moving. Initially I
profiled only visual artists (painters,
photographers, fashion designers, etc), but I
really wanted to expand to include
music.
I’ve been quite literally surrounded by music
all of my life. My father was a studio
musician for years, and my uncle was played with
Dobie Gray in the 70’s. My sweetheart is
also a professional musician, so our house is
filled with music all the time. It was only
natural for me to want to expand my blog to
include music. Much like the artists I began
Such Cool Stuff! with, I started by e-mailing
musicians I admire, and before I knew it things
really took off. I love playing my small
part in helping artists of all types get their
name out there.
3. What do you think is the impact of
blogs, internet radio, and podcasts on independent
music? It’s just huge. This is a
frequent topic of conversation in our
household. With this new media there is a
lot more access to the public than you had back in
the day. Anyone (like me!) can start a blog and
become an instant media outlet, and smaller
artists have a greater chance to get their name
out there. On the downside, with the pool of
both talent and media so large now it will take an
extra measure of effort for those who do gain
exposure to make it meaningful.
One of the
things I mourn about the way new technology is
impacting the industry is that the digital
availability of music has pretty well killed the
concept of the album. I’ve always been a big fan
of looking at an album as a whole, as a story with
a beginning, middle, and end. Now with things
moving to a digital format, that’s being
lost. Every track needs to be able to stand
on its own. There aren’t any B-sides now in the
traditional sense. Such a shame. My favorite
songs have typically been the B-sides.
4. When you started your station, did
you anticipate that blogs would have such an
upscale trend as it does now?
I actually only started the blog about a year
ago, so there hasn’t been that much of a change
for me personally. I do think it’s astounding to
look at the way the internet has changed our lives
on a massive scale. Just twelve years ago I’d
never even used the internet. Now I use it for
pretty much everything, and whole industries have
had to change everything about the way they do
business.
5. What are the ultimate goals you wish
to achieve through your site?
Such Cool Stuff! has always been fairly
experimental. I started it without a clear idea of
where it was going, and the direction has proven
to be ever-changing. It’s a hobby for me (my day
job is in a very different industry), so I have
the luxury of letting the current take me where it
wants to go with regard to the blog. I’m excited
to see where we end up!
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
Her first book Music Success in Nine Weeks was
released in June 2008. "Sound Advice," her
bi-weekly ezine and Internet TV series currently
reaches an audience of over 10,000 music
professionals. She is a contributing blogger for
Music Think Tank, and Know The Music Biz.
Sign Up here: http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR 389 12th
Street Brooklyn, NY 11215 http://www.arielpublicity.com http://www.bandletter.com http://www.myspace.com/ArielPublicityNY http://www.twitter.com/cyberpr
PERMISSION &
PRIVACY
You have received this email because you
"opted-in" and requested to receive Ariel
Publicity's Band Letter or as a courtesy because
you are a musician or a member of the music media.
If you feel that you have received this email in
error, you may unsubscribe from this newsletter by
clicking the link below. |