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January 06,
2010
Newsletter #126
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- THIS WEEK'S FEATURED CLIENT - Shayna Zaid
& The Catch
- THIS WEEK'S FEATURED VIDEO - "Parallel
Me" by TQR (The Quiet Revolution) ft. Hadar
Green
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- FEATURE INTERVIEW: Charles
McEnerney, Host + Producer for Well-Rounded
Radio
Taking a much needed break on the
beach!
Hope everyone had a wonderful and
safe New Years!
Ariel - Speaking & Book
Signing in Los Angeles at The NAMM Convention -
Jan 14-17, 2010
Saturday January 16 - NAMM
Convention
1:30-
3:30 PM - NAMM Hot Zone, Anaheim Convention
Center, Room 204B
800 West Katella Avenue,
Anaheim, CA 92802
Panel: Building a buzz and
selling your music online:
How to make the
most of today’s internet music landscape (and
double your sales in the process).
With Bob
Baker (The Buzz Factor), Michael Laskow (CEO of
Taxi), moderated by Tony van Veen, CEO, Disc
Makers / CD Baby
Book Signing: I will be
signing books at the SPARS (Society of
Professional Audio Recording Services) booth
throughout NAMM - More details coming in the next
newsletter!
Shayna Zaid
& The Catch – New York,
NY
Genre: Pop, Folk,
Acoustic, Indie
http://www.arielpublicity.net/clients/2665
Blending elements of folk, jazz, indie pop and
cabaret, Shayna Zaid's melodically inclined
lyrical work leaves traces of solace, reflection
and affection. The combination of Zaid's dynamic
stage presence, her powerful smoky voice and her
playful jazzy swagger lends an enchanting
display.
THIS WEEK'S FEATURED
VIDEO
"Parallel
Me" by TQR (The Quiet Revolution) ft. Hadar
Green
Genre:
SingerSongwriter, Alternative, Folk,
Acoustic
http://www.arielpublicity.net/clients/2682
So why a revolution and why a quiet one?
According to Tal: “TQR attempts to focus on the
things I believe music should be about- original
lyrics, strong melody & sincere delivery.
Production is kept at a bare minimum as I feel it
tends to steal focus from the more important
aspects of music and sometimes disguises
uninspired substance. My approach to music is
largely inspired by Elliott Smith’s low-fi
recordings, which I consider a sort of musical
bible that demonstrates how meaningful &
truthful music should sound. In the future, if
this project catches on- I hope this approach to
music will inspire other artists to do the same
and so, ideally, this’ll turn into a real
revolution. I feel that the internet holds the key
to a better future for the music industry and
offers indie musicians opportunities they never
had before to showcase music on their own terms
and reach fans directly. That’s why I decided to
use this medium to create a unique platform, a
quiet revolution, that’ll promote my music and
artistic values I feel somehow tend to get lost in
the race for fame and
fortune.â€ð
http://cyberprvideo.blip.tv/#3049418
Featured Blog:
Such Cool
Stuff
http://www.suchcoolstuff.net/
Such Cool Stuff is a blog dedicated to
celebrating independent artists. They feature
interviews with different independent artists they
like and think their audience will enjoy. The
often feature videos as well. Be sure to check out
this blog!
 Featured
Podcast:
The Great
Unknowns Presents
http://greatunknownspresents.com/
Great Unknowns Presents is a
music/talk show dedicated to spotlighting new
music artists in the unsigned and independent
industry. Each artist is interviewed for the
spoken and written material to give you exclusive
information about each music artist, because the
audience deserves to know who they are listening
too.
 Featured
Station:
The Best Mix of Music
Internet Radio
http://www.live365.com/stations/djmentalhealth
This is a station where DJ Derrick plays
different types of music. He likes the musician
rather than the "genre" and his musical tastes
range from alternative, folk, pop, dance, easy
listening, classical, instrumental, country, jazz,
rock and so many other "genres". You will find
that type of "eclectic" mix on this station. He
has the pleasure of playing artists music that you
won't hear mainstream. So many musicians on
this station compose their own music; record and
it costs them to produce their music. He wants
this station to give you hopefully an artist or
two that you will go to their website or to the CD
store to purchase their music.
Feature Interview: 5 Questions:
Answers from Charles McEnerney, Host + Producer
for Well-Rounded Radio and Founder of Musicians
for Music 2.0
http://www.wellroundedradio.net
http://www.musiciansformusic2.com
http://www.wellroundedradio.net
Q) Tell us a little bit about your
IR station. What initially inspired you to start
it?
A) I started Well-Rounded
Radio (really a podcast, but I named it before
podcasting started!) because I grew up in Queens,
New York City listening to a lot of really great
disc jockeys like Vin Scelsa on commercial and
college radio who used to do fantastic interviews.
But as the years went by and radio changed all
over the country, I felt like the only place I was
hearing music interviews was on NPR and some
syndicated shows. And as much as I love NPR, I
felt their in-depth music interviews were with
people that were somewhat predictable. I like to
be surprised by music and I wanted to do a series
where what was coming at you would be a little
more unexpected.
In 2000, I had this long
conversation with Marion Seymour, a pioneering DJ
on KZAM in Seattle in the 70s and 80s about that
era of free-form radio programming. That
conversation inspired me to stop complaining about
the lack of this kind of programming and just
create it myself. It was the kind of show I wanted
to hear. It was very punk rock with the
do-it-yourself spirit.
Since 2002,
Well-Rounded Radio has been a monthly audio
podcast where I interview artists from every genre
and music industry thought leaders. To date I’ve
interviewed more than 80 musicians and business
pioneers. I have listeners around the world and
it’s allowed me to meet and talk with people I
never would have met
otherwise.
Q) Why do you
believe new media resources (i.e. blogs, podcasts,
internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) There’s a level of
authenticity and humanity to them that is lacking
in mainstream media. Blogs, podcasts, and Internet
radio often feels a little rough around the edges,
but I think that gives it a feeling of the human
touch that most mainstream media doesn’t have:
they’ve polished all the imperfection out of it.
Plus, in podcasts, I’m finding a level of depth
that TV or radio just never gets near. I keep
turning off the TV or radio and listening to
something online instead and I know I’m not alone.
There’s also the truth that all this niche
content suits our individual passions and so
rather than trying to find what we care about on
TV, radio, magazines, or newspapers, it’s a quick
Google search or a referral from a friend.
This is great for musical artists in that
the audiences are finding them through tastemakers
like mp3 blogs, podcasts, and other tools and
technologies, but the downside is that musicians
are now having to work even more channels to get
noticed. Of course, it’s easier to do research on
which blogs or podcasts might be interested in
their music, but you do have to dedicate serious
time to search, collect, and implement all this
data. More than ever, you have to use your time
wisely and think
strategically.
Q) Media
2.0 has changed the way artists communicate with
fans. Where do you envision online communication
going next? Any thoughts on what Media “3.0â€ð will
look like?
A) As we move through this era
of information overload, I think the word for the
future is simplicity. People will want and need
more help in determining what or who are trusted
sources for everything from political commentary
to recommendations on where to have dinner. Some
outlets will rise in the rankings and gain
credibility where they had none, so as an artist I
would be looking at which of these outlets can
have the most impact for spreading the word.
I used to trust the critics in The Village
Voice, Musician magazine, Rolling Stone, Matter,
The Bob, etc., but now it’s all about finding your
tribe, as Seth Godin
says…
Q) What does an
artist have to do to get your attention? Are their
specific characteristics that you look
for?
A) I listen to a lot of what I
receive, but as a one-man operation, I can’t get
to it all. I’m afraid I now understand why music
critics give each album ten seconds to see if they
want to hear more!
I always have my eyes
and ears out for music that sounds like something
I’ve never heard before. Musicians are always
going to be influenced by music before them, but I
love it when an artist or act combines 3 or 4
different ideas to come up with something new and
fresh. If I go back through my own library for the
artists that I love most, that is exactly what all
of them did. Ultimately, it sounds like it’s all
their own sound.
In addition to the
full-length interviews, I also tweet about music
I’m liking via my Twitter account
http://twitter.com/wellroundedradi and you can
find a string of these if you search on the hastag
#wellroundedradio .
Q)
What do you ultimately hope to accomplish with
your podcast?
A) I’ve always had a voracious
appetite for music and have long balked when
people say, “there’s no good music these days…â€ð
There’s always been good music, but for a long
time you just had to know where to look or listen.
Now, it’s easier than ever before to find and hear
it, but we have the opposite scenario of there
being too much to hear.
I was one of those
people who always loved making mix tapes for
friends, turning people onto new music that I felt
was not going to get on their radar otherwise.
With Well-Rounded Radio, I’m basically trying to
do the same thing, while giving listeners a
robust, in-depth audio interview that is like the
equivalent of reading a long feature article in
Vanity Fair or Mojo Magazine.
I hope that
listeners of Well-Rounded Radio discover someone
they would never have heard about otherwise and
that the interviews take them someplace that goes
beyond the short-attention span nature of our
current society. People often suggest I make the
shows shorter, but I want to give people that
in-depth experience and make you understand more
about the music and everything that goes into the
end result.
The beauty of podcasting is
that you listen for as long as it makes sense to
you. If you put on an episode of Well-Rounded
Radio, you may find yourself engaged and listening
to one interview for an hour, but you always have
the stop button, too.
Ultimately, I hope
listeners buy more music, go out and see more
music, and make it a bigger piece of their lives!
Music has always had a tremendous impact on my
life and I hope this new era brings more diversity
and quality projects to many more ears than
mainstream media has done over the last thirty
years.
For more information visit
http://www.wellroundedradio.net
Subscribe
on iTunes at
http://www.wellroundedradio.net/itunes
Join
the Well-Rounded Radio group on Facebook at
http://www.wellroundedradio.net/facebook
Follow
on Twitter at
http://www.wellroundedradio.net/twitter
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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