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February 24,
2010
Newsletter #133
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- Cyber PR Presents: 30 Days of Sara
Haze
- THIS WEEK'S FEATURED ARTIST - Strait
Laces
- THIS WEEK'S FEATURED VIDEO
- "Put your Hands In The Air (Original
Mix)" - Farrad
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- NEW MEDIA PIONEER: Pedram Mobedi of
This Winkis’s
Where's Ariel? - In Canada Of
Course!
March 4-7 – ECMAs – Cape Breton
Canada
http://www.ecma.ca/
March 10 – 14 – Canadian Music
Week
http://www.cmw.net/cmw2010/index.asp
Come
Join the Contest To Have Dinner With Me and Jay
Frank _at_ CMW
Read all about it and Join
in! http://arielpublicity.com/2010/02/15/cmw_dinner/
March
14- 20 – SXSW
http://sxsw.com/
Cyber PR Presents: 30
DAYS of SARA HAZE!
This sweepstakes is your chance to be a part of
something very exciting and rewarding. Since
January 25th, Sara has been giving out one prize a
day to one lucky winner.
Here's how you
enter:
1. You need to join her Facebook
page (http://bit.ly/bCwOvB)
to be qualified for the prizes!
2. Fill out the entry form.
3. If you recruit two friends, they will also
be included in the contest!
It's that simple!
Check out her website to get all the contest
details and prize info: http://sarahaze.com/30days
SPREAD THE WORD!
THIS WEEK'S FEATURED
CLIENT
Strait Laces -
Belfast, UK
Genre:
Rock, Punk
http://arielpublicity.net/clients/2694 "Ones
to watch for 2010," Northern Ireland's Strait
Laces have been making noise since 2008. "Chunky,
ballsy and a little bit sinister," their music
nods to Biffy Clyro and At The Drive In while
still maintaining a fresh sound.
THIS WEEK'S FEATURED VIDEO
"Put your Hands In The Air (Original Mix)" -
Farrad
Genre: Pop, Funk, Dance
http://arielpublicity.net/clients/2693
Since Farrad debuted tracks off his 1st
album,"The Time Is Now at Santos Party House" in
2009, he's been on the rise ever since. The
project is receiving such great response that
Bunim/Murray Productions licensed the entire album
to the following television shows: Real World/Road
Rules Extreme Challenge (MTV), The Stylist (MTV),
Keeping Up With The Kardashians (E!), Khloe and
Kourt Go To Miami (E!), and Bad Girls Club
(Oxygen).
http://www.blip.tv/file/3258446
THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
Featured Blog:
Pop!
Stereo
http://popstereo.blogspot.com/ POP!
Stereo has been subjecting readers to their warped
taste in music for almost three years. Their
mission is simple; to share the music that they
love with the masses of readers/listeners who need
to hear it. They're here because they believe in
good music.
 Featured
Podcast:
Chilldown
Period
http://ublf-coast-to-coast.blogspot.com/
Wants to bring the world
chilled-out sounds! Primarily features chill-out,
downtempo, trip-hop, and IDM.
 Featured
Station:
Tao
Radio
http://www.blogtalkradio.com/tao-radio
TAO
Radio is a venue for the presentation of healing
energies. They have an understanding of energy
healing on all levels, from the physical to the
etheric.
New Media
Pioneer - Pedram Mobedi of This
Winkis’s
“At Least It’s A Music
Blogâ€ð
http://www.thiswinkis.com
Q) Tell us a little bit about your
blog. What inspired you to start
it?
A) This Winki’s is an indie
music blog that features album reviews, new artist
introductions, lists, interviews as well as some
occasional mixtapes. I live in Iran and the blog
started in December 2007 when my military service
was finished. I started This Winki’s to spread the
word, stay updated and share what I think about
what I listen to so I won’t regret it someday. I
primarily wanted to write in Persian language but
then decided to widen my audience by using
English.
Q) Why do you
believe new media resources (i.e. blogs, podcasts,
Internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) In case of music blogs and
how they inspire the public ear, what causes them
to matter is that they are nakedly honest and
straightforward in what they say or present.
There’s no force on them upon being judgmental and
their points of view are mostly indiscriminate and
vividly raw. I think that’s why enthusiasts count
them in and consider what they write. They have
been deeply beneficial, if you ask me, in the
widespread growth of independent artists and
there’s almost no dark side to
them.
Q) Media 2.0 has
changed the way artists communicate with fans.
Where do you envision online communication going
next? Any thoughts on what Media “3.0â€ð will look
like?
A) A bit early in the game to
discuss Media 3.0, but let me do a brown study on
this in a very impromptu style. HDDs are galloping
their extension dream upwards. In short notice,
judging by the actual development of concepts such
as data clouds, music may not be presenting itself
by means of CDs. I think MP3s, or any burgeoning
lossless format that may surface will cause major
labels not only to shrink but to vanish in thin
air. And who knows? I can picture music curiously
generated and improvised by some entities that are
not necessarily human. And I'm not talking about
Daft Punk!
Q) What does
an artist have to do to get your attention? Are
their specific characteristics that you look
for?
A) Hopefully, I could find
pleasure in many genres. So next thing I do, I’ll
just forget about all those dull tags and
classifications. Buddy Holly grows on me the way
MF Doom does. I like to hear off-the-wall
songwritings and admire the ones who go off the
beaten path. But if you can also manage to settle
down and write a neat proper pop song, although
filled with stereotypes, I’m your persistent
promoter and I’m proud of
you!
Q) What do you
ultimately hope to accomplish with your
blog?
A) Looking at popular blogs
around the World Wide Web, I think there are no
finish lines to blogging. At least I hope there
won’t be. So eventually, there are no
accomplishments. If you somehow make sense,
everybody likes to have more of you and read your
stuff eternally. You just have to meet their
expectations. Be yourself but don’t bore them! As
an indie music blogger, I’d like to have a bigger
audience which is a tough job, but hope is the
best thing a man can cling onto.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
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