|
March 17,
2010
Newsletter #136
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- THIS WEEK'S FEATURED ARTIST - Music for
Deep Sleep
- THIS WEEK'S FEATURED VIDEO
- "Last Night" by Osaru
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- NEW MEDIA PIONEER: David Kusek author
of The Future of Music
March 15 - 20 TEXAS
BABY – Both at SXSWi &
SXSW
Speaking at
SXSWi
Chicks That Rock! Power Pie
Music Panel
Friday, March 19 at 12:30
PM
with Jody Gnant, Deborah Crooks, and Rynda
Laurel
http://www.sxsw.com/node/4255
Music for Deep
Sleep - New York, NY
Genre:
New Age, Instrumental, World, Classical,
Sleep and Relaxation, Classical Piano
http://arielpublicity.net/clients/2701
This latest installment from the best-selling
Music for Deep Sleep series, features timeless
piano renditions of lullabies performed by Dizzy
Reed. The album offers gentle improvisations of
classics tunes such as "Brahms Lullaby" and
"Swedish Cradle Song".
THIS WEEK'S
FEATURED VIDEO
"Last Night" by
Osaru
Genre: R&B,
Adult Contemporary, Instrumental, Smooth
Jazz
http://arielpublicity.net/clients/2683
Osaru on the
WX5 playing 'Last Night...' from his new Smooth
Jazz CD 'Home With The Keys' Osaru is a
multi-instrumentalist, vocalist and producer and
runs his own production house in North Carolina,
USA. He is presently working on his 3rd
CD.
The music video was directed and
produced by SV2
studios.
http://www.blip.tv/file/3290297
Featured Blog:
Future
of Rap Music
http://futureofrapmusic.blogspot.com The
rap music business blog provides tips and
expresses thoughts on marketing and promotion of
not only hip-hop, but of music in general.
 Featured
Podcast:
Atlantic
Wave Radio
http://www.atlanticwaveradio.com
Atlantic Wave Radio streams
the best in new music 24/7. Visit their website
at: http://www.atlanticwaveradio.com and listen to
their live feed. They also offer several music
shows that are played on the stream and also made
available as a podcast.
 Featured
Station:
Outlet
Radio
http://www.blogtalkradio.com/musicology-101
A brand new, web-based radio show called
Musicology 101 created by Jase Preston-Yocom. It
is all about Music! Interview, tribute shows,
anthologies, and much, much more. Everything
Music.
NEW MEDIA
PIONEER: Dave Kusek author of The Future of
Music
We recently caught up with Dave Kusek, author
of The Future of Music, to talk about his latest
project, Music Power
Network.
http://www.musicpowernetwork.com/
Q) You had received a lot of
requests to follow up The Future of
Music with another book.
What makes your service, Music Power Network, a
better response?
A) Music Power Network (MPN)
is a dynamic, interactive service. It can be
constantly updated on a weekly basis. Rather than
just reading a bunch of static information with no
specific action steps, MPN provides applicable
tools for each and every situation. Whether you
have a band, label, management company, publicity
firm, or other music business, MPN provides
templates and other information that will
specifically cater to your
needs.
Q) As the large
record labels become less significant each day,
artists are turning to the direct-to-fan model
more and more. Were you afraid that this service
would give bands too much power?
A) Direct-to-fan is pretty
much the only choice nowadays. Its really no
different today, however, than it’s been in the
past.
Bands have always had to make
noise on their own before labels would hear about
them; that has always been the case.
The grassroots approach to
progressing without a label is not new; it is just
growing more sophisticated as an alternative. But
instead of jumping onto a label at a certain
point, bands are just continuing to do it
themselves. A label deal is very difficult to find
these days.
It has never been easier
to gather analytics, present yourself online,
control distribution, etc. This can be the
alternative to chasing the A&R’s “golden
ring.â€ð
MPN makes it clear, however,
that as an artist, you can’t do it all yourself.
There is just too much to do. I highly recommend
that artists understand business, management, and
marketing; but having a great team around you is
very important.
Q) You
did not exclusively design this service for
artists. What does it have to offer for
producers, managers, entrepreneurs, and other
music business
professionals?
A) There are two different
paths that you can follow with MPN. The first is
the traditional artist path, and the second is the
“serviceâ€ð path.
There are common
elements when starting any kind of a business. For
example, if you are starting a label or production
company, you are going to need to build a team of
people, create a marketing plan, finance your
activities, have a strategy to stand out in the
market, etc. That kind of thinking is what any
business has to go through. We provide tools and
information that everyone within the music
industry can benefit
from.
Q) MPN is
constantly changing and growing. What are
some of your plans for MPN over the next six
months to a year?
A) Right now, we are focusing
on partnerships so that we can offer additional
services to our members at a reduced rate. We are
currently exploring partnerships in the following
areas: software, distribution, web services,
mobile services, marketing/publicity,
financing/fundraising, etc.
The more
that MPN grows, the more our members will benefit.
In our database, we will have
several thousand companies that will advertise all
sorts of relevant services. I am trying to
establish a preferred partner or two across all of
those different areas.
Q)
Ultimately, what do you want the Music Power
Network to become?
A) I want to help facilitate
the next generation of successful musicians.
Instead of the all or nothing market
that it’s been in the past (either you have a
label deal or you don’t), we now see a more
“middle class musicians market.â€ð All of these
middle class musicians need tools, strategies, and
knowledge to help create sustainable businesses
around themselves.
I am trying to
help develop that DIY internal structure in 2
separate ways. If I can also help, for instance,
new management companies, who have capital that
can help fund new artists, I think there is a lot
of opportunity there as well.
I am
very optimistic about how MPN can help musicians
and music service providers alike.
ABOUT US
Ariel Hyatt is the founder of Ariel Publicity
& Cyber PR, a digital public relations firm
that connects clients to the new media including
blogs, podcasts, Internet radio stations and
social networking sites. Over the past 13 years
she has represented over 1,435 musicians and
bands.
Educating musicians is her passion and several
times a year, she leads workshops teaching her
strategy of combining social networking with
Internet marketing to help clients grow larger
fanbases and earn more money.
The Second Edition of Music Success in Nine
Weeks is now available and has helped hundreds of
musicians navigate the new music marketing
landscape. "Sound Advice," her bi-weekly ezine and
Internet TV series currently reaches an audience
of over 20,000 music professionals. She is a
contributing blogger for Music Think Tank, and
Know The Music Biz.
Sign Up here:
http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR
389 12th
Street
Brooklyn, NY 11215
http://www.arielpublicity.com
http://www.bandletter.com
http://www.myspace.com/ArielPublicityNY
http://www.twitter.com/cyberpr
PERMISSION &
PRIVACY
You have received this email because you
"opted-in" and requested to receive Ariel
Publicity's Band Letter or as a courtesy because
you are a musician or a member of the music media.
If you feel that you have received this email in
error, you may unsubscribe from this newsletter by
clicking the link below. |
