From: Ariel Publicity [bandletter_at_arielpublicity_dot_com]
Sent: 17 March 2010 15:02
Subject: Pre-Cleared & Podsafe Presents: Music Power Network
Ariel Publicity Band Letter
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March 17, 2010


Newsletter #136

Hello from Ariel!

In This Week's Issue:

  1. Where’s Ariel?
  2. THIS WEEK'S FEATURED ARTIST - Music for Deep Sleep
  3. THIS WEEK'S FEATURED VIDEO - "Last Night" by Osaru
  5. NEW MEDIA PIONEER: David Kusek author of The Future of Music

Where's Ariel?

March 15 - 20 TEXAS BABY – Both at SXSWi & SXSW
Speaking at SXSWi
Chicks That Rock! Power Pie Music Panel
Friday, March 19 at 12:30 PM
with Jody Gnant, Deborah Crooks, and Rynda Laurel


Music for Deep Sleep - New York, NY
New Age, Instrumental, World, Classical, Sleep and Relaxation, Classical Piano

This latest installment from the best-selling Music for Deep Sleep series, features timeless piano renditions of lullabies performed by Dizzy Reed. The album offers gentle improvisations of classics tunes such as "Brahms Lullaby" and "Swedish Cradle Song".



"Last Night" by Osaru
R&B, Adult Contemporary, Instrumental, Smooth Jazz

Osaru on the WX5 playing 'Last Night...' from his new Smooth Jazz CD 'Home With The Keys' Osaru is a multi-instrumentalist, vocalist and producer and runs his own production house in North Carolina, USA. He is presently working on his 3rd CD.

The music video was directed and produced by SV2 studios.


Featured Blog:
Future of Rap Music

The rap music business blog provides tips and expresses thoughts on marketing and promotion of not only hip-hop, but of music in general.


Featured Podcast:
Atlantic Wave Radio

Atlantic Wave Radio streams the best in new music 24/7. Visit their website at: and listen to their live feed. They also offer several music shows that are played on the stream and also made available as a podcast.

Featured Station:
Outlet Radio

A brand new, web-based radio show called Musicology 101 created by Jase Preston-Yocom. It is all about Music! Interview, tribute shows, anthologies, and much, much more. Everything Music.

NEW MEDIA PIONEER: Dave Kusek author of The Future of Music

We recently caught up with Dave Kusek, author of The Future of Music, to talk about his latest project, Music Power Network.


Q) You had received a lot of requests to follow up The Future of Music with another book. What makes your service, Music Power Network, a better response?

A) Music Power Network (MPN) is a dynamic, interactive service. It can be constantly updated on a weekly basis. Rather than just reading a bunch of static information with no specific action steps, MPN provides applicable tools for each and every situation. Whether you have a band, label, management company, publicity firm, or other music business, MPN provides templates and other information that will specifically cater to your needs.
Q) As the large record labels become less significant each day, artists are turning to the direct-to-fan model more and more. Were you afraid that this service would give bands too much power?

A) Direct-to-fan is pretty much the only choice nowadays. Its really no different today, however, than it’s been in the past.
Bands have always had to make noise on their own before labels would hear about them; that has always been the case.
The grassroots approach to progressing without a label is not new; it is just growing more sophisticated as an alternative. But instead of jumping onto a label at a certain point, bands are just continuing to do it themselves. A label deal is very difficult to find these days.
It has never been easier to gather analytics, present yourself online, control distribution, etc. This can be the alternative to chasing the A&R’s “golden ring.
MPN makes it clear, however, that as an artist, you can’t do it all yourself. There is just too much to do. I highly recommend that artists understand business, management, and marketing; but having a great team around you is very important.
Q) You did not exclusively design this service for artists.  What does it have to offer for producers, managers, entrepreneurs, and other music business professionals?

A) There are two different paths that you can follow with MPN. The first is the traditional artist path, and the second is the “service path.
There are common elements when starting any kind of a business. For example, if you are starting a label or production company, you are going to need to build a team of people, create a marketing plan, finance your activities, have a strategy to stand out in the market, etc. That kind of thinking is what any business has to go through. We provide tools and information that everyone within the music industry can benefit from.
Q) MPN is constantly changing and growing.  What are some of your plans for MPN over the next six months to a year?

A) Right now, we are focusing on partnerships so that we can offer additional services to our members at a reduced rate. We are currently exploring partnerships in the following areas: software, distribution, web services, mobile services, marketing/publicity, financing/fundraising, etc.
The more that MPN grows, the more our members will benefit.
In our database, we will have several thousand companies that will advertise all sorts of relevant services. I am trying to establish a preferred partner or two across all of those different areas.
Q) Ultimately, what do you want the Music Power Network to become?

A) I want to help facilitate the next generation of successful musicians.
Instead of the all or nothing market that it’s been in the past (either you have a label deal or you don’t), we now see a more “middle class musicians market. All of these middle class musicians need tools, strategies, and knowledge to help create sustainable businesses around themselves.
I am trying to help develop that DIY internal structure in 2 separate ways. If I can also help, for instance, new management companies, who have capital that can help fund new artists, I think there is a lot of opportunity there as well.
I am very optimistic about how MPN can help musicians and music service providers alike.


Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a digital public relations firm that connects clients to the new media including blogs, podcasts, Internet radio stations and social networking sites. Over the past 13 years she has represented over 1,435 musicians and bands.

Educating musicians is her passion and several times a year, she leads workshops teaching her strategy of combining social networking with Internet marketing to help clients grow larger fanbases and earn more money.

The Second Edition of Music Success in Nine Weeks is now available and has helped hundreds of musicians navigate the new music marketing landscape. "Sound Advice," her bi-weekly ezine and Internet TV series currently reaches an audience of over 20,000 music professionals. She is a contributing blogger for Music Think Tank, and Know The Music Biz.

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Ariel Publicity & Cyber PR
389 12th Street
Brooklyn, NY 11215


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