April 28,
2010
Newsletter #142
Hello from Ariel!
In This Week's Issue:
- Where’s Ariel?
- THIS WEEK'S FEATURED CLIENT - In the
Cinema & Unknown The Universal
Element
- THIS WEEK'S FEATURED VIDEO - "Hustler With A
Rescue Plan" by Derek & The
Darlings
- THIS WEEK'S FEATURED RESOURCES: A
BLOG, A PODCAST, & A STATION
- FEATURE INTERVIEW: Joey Smith and Peter
Nash of TrekWest5 Podcast
SPOT Festival May 20 – 22 – Aarhus,
Denmark Ariel will be a keynote speaker at
the SPOT Festival. The SPOT Festival sees over 90
indigenous bands showcase their scandinavian
talents for two days in the picturesque town of
Aarhus, in front of a smart and switched on crowd
of Danish music fans.
In the Cinema –
Minneapolis, MN Genre:
Pop, Alternative, Electronica,
Acoustic http://www.arielpublicity.net/clients/2722
In The Cinema is a beat-driven folktronic duo,
blending classic acoustic tones and ambient
electronica. Imagine if Damien Rice sat in and
jammed with Tortoise or STS9.
Unknown The
Universal Element – New York, NY Genre: Jazz,
Soul, Hip Hop / Rap, Alternative http://www.arielpublicity.net/clients/2745 Unknown
The Universal Element has been dedicated to music
since his youth. Today, Unknown is looking to
expand his music worldwide. He does not censor his
music or alter his sound for anyone; it is all
about integrity.
Not one-dimensional in the
least, Universal is an artist that doesn't limit
himself to boundaries or specific topics. He comes
from the heart when he enters the vocal booth.
THIS WEEK'S
FEATURED VIDEO
"Hustler With A
Rescue Plan" by Derek & The
Darlings Genre: Pop,
Rock, Alternative, Electronica, AltRock http://arielpublicity.net/clients/2741
Born from scene
work on the Upright Citizens Brigade stage, Derek
and the Darling formed an electro-pop band in late
2009 instead of an improv troupe because it was
“way less nerdy.â€ð “Rockfaceâ€ð the debut EP, arrives
April 27, 2010
http://www.blip.tv/file/3515844
Featured Blog: Gulf
Coast Music Review http://gcmusic.tmblr.net/ Gulf
Coast Music review blog features objective,
independent music reviews from a variety of
genres. It was created to review music by new or
established artists and allow visitors to rate
sample tracks. This way the artists can have
feedback on their latest efforts.
Featured
Podcast: XY
Rocks! http://xyrocks.com/
XYRocks Digital Radio Show is
all about promoting independent artists and
helping put control back in the artists' hands.
You will here music from artists signed to Fueled
By Ramen, Saddle-Creek Records, Flame Shovel
Records, S-Curve Records, Alley Kat Records,
Sarathan Records and many more Indie
Artists/Labels. Let's come together and change the
way the Music Industry operates.
Featured
Station: FM
102x http://www.fm102x.com FM
102x plays the best in alternative music from
independent artists delivered Monday through
Friday. They feature recordings and unreleased
songs from independent musicians that you should
be hearing alongside more well-known artists.
New Media Pioneer: Joey Smith and
Peter Nash of TrekWest5 Podcast
http://www.trekwest5.blogspot.com
TrekWest5 is a podcast that strives to bring
thoughtful conversations to television, books,
movies, music, and pretty much anything else they
want to talk about.
Q)
Tell us a little bit about your site. What
inspired you to start it?
A) Peter says: We love
television, but the idea of just turning off your
brain for mindless entertainment never felt right
to us - it seemd to close to the Looter
mentality. We feel that you can have
intelligent and entertaining discussion based on
the subjects that television shows handle.
Our aim is to facilitate such conversation in
ourselves and our listeners.
Joey
says: Television has been called "the opiate of
the masses". While there are certainly those who
will always view it that way, we struggle to tear
people away from their "mental sofas" and show
them that seeking entertainment need not be an
abdication of their personal
values.
Q) Why do you believe
new media resources (i.e. blogs, podcasts,
internet radio stations) have become so popular?
How have they been beneficial to artists? How have
they been detrimental?
A) Peter
says: Blogs/Podcasts/Facebook/Twitter give fans
real time access into a world that they think they
love. All of a sudden they can know exactly
what is going on with the artists they
follow. This increases the accessibility and
makes the fan feel like the artists know them
individually. The problem with such an idea
is that artists are people too, so when an artists
wants their own space then all of a sudden it
looks like the artists hates their fans. But
you are never going to get away from crazed
obsessed fans.
Joey says: I would
like to believe that we're zeroing in on a culture
that is more aware of Chris Anderson's "Long tail
economics" - that people are moving away from the
blockbuster world and finding that it's not only
*OK* to have your own tastes, but it's actually
MORE ENJOYABLE. Obviously, this has had (and will
continue to have) a dramatic impact on the
lumbering behemoth of "Big Media" as it tries to
avoid re-adjusting itself to fit into this new
landscape. Q) Media 2.0
has changed the way artists communicate with fans.
Where do you envision online communication going
next? Any thoughts on what Media “3.0â€ð will look
like?
A) Peter says: If I did
then I would already be marketing it.
:)
Joey says: I think the Imogen Heap
project "The Song that Never Was" might be a good
indicator of where the changes in the world's
media platform are driving the interactions
between artists and fans. As the explosions of
Twitter, YouTube, and Wikipedia have shown us, the
generations coming up now *expect* to be part of a
participation culture. Q)
What does an artist have to do to get your
attention? Are their specific characteristics that
you look for?
A) Peter says: Honesty and
integrity stand out the most. We can't stand
rudeness, vulgarity, or unsubstantiated
arrogance. We seek after things that are
praiseworthy, lovely, or of good report. And
we can never look down our nose at hard work and
expertise in one's craft.
Joey
says: Peter gives a pretty good answer here,
but I'd like to add a little bit more regarding
"specific characteristics" I seek in music and in
the bands themselves. When it comes to music,
acoustic or things that sound somewhat
"instrumental" really stand out for me. I've
generally preferred female lead vocals, but a
soulful male voice can certainly grab my attention
very quickly. I prefer lyrics that speak to the
beauty and happiness of life over those that
bemoan troubles and heartache, but I also enjoy a
good ballad about *overcoming* adversity. Sure,
life is hard, but I don't find value in music that
wallows in "the evil that men do."
In the
band, I mostly look for people that give an
appearance of having a high personal standard of
values - usually modestly dressed, well-groomed,
and happy people will get my attention over people
looking mournful, tatooed and
scraggly. Q) What do you
ultimately hope to accomplish with your
site?
A) Peter says: To
facilitate good conversation and thoughtful
debate. If more people get involved in their
communities then only good things can come from
it. But if they just sit on their couches
and lazily vegetate the day away then our society
will stagnate. We don't have all the
answers, but if enough of us start talking the
answers will come.
Joey says: My primary
goal is to shake people loose of the malaise that
seems to grip them. The world is falling down all
around us, and mostly because people can't be
roused to an awareness of what is going on. By
teaching people to engage their minds when seeking
their entertainment, perhaps we can help them grow
the habit of doing so in all other aspects of
their lives.
ABOUT US Ariel Hyatt is the founder
of Ariel Publicity & Cyber PR, a digital
public relations firm that connects clients to the
new media including blogs, podcasts, Internet
radio stations and social networking sites. Over
the past 15 years she has represented over 1,550
musicians and bands.
Educating musicians is
her passion and several times a year, she leads
workshops teaching her strategy of combining
social networking with Internet marketing to help
clients grow larger fanbases and earn more
money.
The Second Edition of her book Music
Success in Nine Weeks is now available and has
helped over a thousand musicians navigate the new
music marketing landscape. "Sound Advice," her
bi-weekly newsletter and Online TV series
currently reaches an audience of over 20,000 music
professionals. She is a contributing blogger for
Music Think Tank, where her series "In Defense of
1,000 True Fans" continues to pick up momentum and
comments from artists across the globe.
Sign Up here: http://www.arielpublicity.com
CONTACT & INFO
Ariel Publicity & Cyber PR 389 12th
Street Brooklyn, NY 11215 http://www.arielpublicity.com http://www.bandletter.com http://www.myspace.com/ArielPublicityNY http://www.twitter.com/cyberpr http://www.musicsuccessinnineweeks.com
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